Three ways to work together. All of them rest on the same foundation: independent technical judgment from an engineer who ships real code and publishes honest findings. The work produces assets that keep paying back — in sales, onboarding, developer adoption, and technical credibility.
A value-based engagement built around the assets that create the most leverage for your company.
Most founders do not need more content volume. They need a smaller number of stronger assets that reduce friction in evaluation, support sales conversations, and help developers get to value faster. That is what these packages are built to do.
Each package is scoped around business value, not output for output's sake. That usually means a combination of technical evaluation, reference implementation, written analysis, and distribution planning — chosen for ROI and reuse across your funnel.
A typical engagement might include an honest technical evaluation, a production-grade reference app, and supporting written content — scoped together to support a product launch, unblock a sales motion, or cut time-to-first-value for new developers. Every asset is built to be reused across your site, docs, sales conversations, and developer onboarding.
"Independent experts are trusted at 66–72% — vendor salespeople at just 58%."
Forrester, 2025 →We define the package around the business problem to solve, not a checklist of arbitrary deliverables.
The work is meant to keep paying back through sales, onboarding, docs, and technical validation.
The goal is to create a few high-trust assets that move pipeline and adoption more than a larger content calendar.
Technical evaluations — independent, opinionated, deployable — are the engineering foundation inside every content package. They're what makes the content credible. I don't sell them as a separate deliverable because an evaluation without distribution is just a file on a hard drive.
Who this is for: Developer marketing leaders, DevRel managers, and technical founders at Series A–C developer tools companies who want content investment tied to adoption, credibility, and pipeline impact — not output volume.
Production-ready code that converts your prospects from "interested" to "deployed."
Full production-grade applications that demonstrate your platform's value in realistic scenarios. Not a demo app — a real system with observability, error handling, security considerations, and one-click deployment. The kind of code a senior engineer would actually fork and use.
"86% of software buyers use peer review sites when making purchase decisions. A production-grade reference implementation IS the peer review."
G2 Software Buyer Behavior Survey →Who this is for: Platforms where developers struggle to get from "signed up" to "first working integration," and where a production-grade example — not a tutorial — is what unlocks adoption. The reference implementation cuts time-to-first-value from weeks to hours and functions as a standing piece of third-party proof in sales conversations.
Book a Call →One major piece of technical content, every month — plus the strategic context to make it count.
The monthly anchor is a real deliverable: a published technical evaluation, a reference implementation update, or a long-form written analysis. Around that anchor sits the strategy work — positioning input, content sequencing, developer experience review, and a monthly working session to keep the calendar honest.
The production commitment is what makes the partnership work. Pure advisory is easy to cancel; "Mitch ships our best technical content every month" is operational infrastructure.
"86% of decision-makers say they'd invite a company to RFPs if it consistently produces high-quality thought leadership."
Edelman-LinkedIn, 2024 →Who this is for: Developer marketing leads and DevRel managers who want consistent monthly production output with strategic context — not a full-time hire, not a per-project SOW, and not an agency that farms the work out.
Book a Call →Every engagement is scoped to your product, funnel, and buyer. I price around the value of the assets and the role they play in adoption — not around filling a quota of content. That keeps the work focused and avoids spending on outputs that look busy but don't move the business.